Cigarettes could be sold in plain packets under new plans to halve the number of people who smoke.
Health Secretary Andy Burnham pledged to reduce the number of nicotine addicts from eight to four million in the next 10 years.
He said: "Now that we've banned advertising and will soon see an end to attractive displays in shops, the only remaining method of advertising tobacco is the packaging.
"So we will carefully consider whether there is evidence for making tobacco companies use plain packets."The packs would just show the brand name in text.
The Government also wants to target the estimated 200,000 young people who take up smoking every year.
Mr Burnham said: "Government should and will do everything in its power to protect young people.
"One day, in the not-too-distant future, we'll look back and find it hard to remember why anyone ever smoked in the first place."
But smokers' lobby group Forest said the plans would lead to more laws and would "further erode our ability to choose how we wish to live our lives".
Other commitments to be announced by the Government include a review of the law to consider whether or not entrances to buildings should be included in the smoking ban, and clamping down on tobacco vending machines.
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