JTI Supporting La Scala in Italy

La Scala Opera House in Milan has both a global cultural reputation for ballet as well as opera, and a rich,
colourful history.

It first opened its doors in 1778 with a work by Salieri. It has survived, among other things, the hazards of candle and oil lighting, artistic differences (most famously with another composer, Verdi) and even bombing during the Second World War.

In 2010 the museum began a program of expansion for which JTI is providing long-term support. This is part of the company’s commitment to forming and sustaining cultural partnerships, with particular emphasis on exceptional museum and musical programs.

"JTI’s relationship with La Scala began in September 2009, when we helped organize a tour of the Orchestra of La Scala in Japan, and continues today with support of both the Museum and the main events of the Theatre’s opera season".

JTI has already been involved in various exhibitions at the museum. Looking forward, 2013 marks the museum’s centenary, as well as the bicentenary of Verdi’s birth. The opera house resolved its artistic dispute with Verdi during the composer’s lifetime and is looking forward to creating a special celebration around his work, according to Japan Tobacco International.