Camel Cigarettes without a camel.

The company Japan Tobacco International displays to market a limited series of its brand Front with radically modified design. This "limited edition" is already practising one of the JTI competitors - the company Philip Morris. Experts note that such actions are designed to attract additional attention to the brand is already available to consumers, have become increasingly widespread. These techniques are particularly relevant to products whose advertising activity is limited by law.

In September, the 25 largest cities in selling limited Camel Cigarettes party with a new design. Instead of the classic camel on the package shows an entire track: camel goes on trees along the winding road, and the usual stack of yellow background patterns decorated with cigarettes. In doing so, taste, shape and price of cigarettes remained unchanged. This is the largest sale in issuing limited series.

Such a limited series of its brands already produced several times in Russia company Philip Morris. Thus, in March this year to sell Marlboro cigarettes came in the pockets of silver, opened the side. And one of the parties in Parliament was painted metallic blue color.